| Certain products have a 'signature' look, styling that immediately identifies the brand without overshadowing its performance. If you need an example, think Porsche. Or Nordic. Unless you left your contacts in the desert sun for a few hours, you would not mistake a Nordic boat for anything other than, well, a Nordic Boat. The lake Havasu City, Ariz. boat-builder has embraced curvaceous Euro-styling like no other company in the West Coast custom market. And yet the boats are best known for fine performance and craftsmanship.* |
*Reprinted from Powerboat July 1998
http://www.powerboatmag.com
